Emil led this weekly call with the intent of explaining how he views the charitable pillar of Great. He illustrated his point beautifully by drawing the comparison to a modern Robin Hood.
Robin Hood was known for stealing from the rich and giving to the poor or needy. The parallel between Robin Hood and our mission at Great is uncanny. The casino space (which is where we’ll start) is made of many wealthy and powerful companies. While there are some really good corporations in this space, the vast majority are focused on creating revenue for their stakeholders.
Great, on the other hand, wants to disrupt this market. We want to build a powerful player in the casino space — but, not to generate revenue for our leaders or stockholders. We want to generate revenue that we can donate to influential charities that are making a difference in the world.
Great will act like Robin Hood by taking revenue from other online casinos and giving 100 percent of that money away.
Avoid the same mistakes
During Emil’s presentation, he discusses a time when Erik donated money to a cause that he believed was making a difference. Unfortunately, there was little evidence that the money he donated went to solving the crux of the problem. Instead of giving to a cause that could prevent the issue, Emil and Erik worry if they merely plugged an immediate hole and might have created more issues than they solved.
This feeling of uncertainty in whether their donation actually led to the change they wanted has caused Emil to approach charitable giving a different way. When Great donates its revenue to charities, it will be to the ones that are making a definitive and measurable impact. We want to find and help the organizations that are doing the most good.
We also want to find ways to help charities measure and communicate this information effectively.
The ripple effect of Great
The call moves into the direction of Great’s effect on peoples perception of charity. We discuss a few ideas for how we can make the biggest impact in the immediate future.
Should we create a quiz that lets people select a charity that we then contribute to on behalf of the test taker?
If we do a quiz, can we leverage social media to drive more visibility and engagement?
What’s the benefit of a short quiz over a long one?
These are a few questions we discuss on this call.