#57 – Job opening & launching a NEW podcast – Update

Summary

We have just launched one of our biggest projects ever. A new podcast! We are interviewing charity organisations with the purpose of building more trust and understanding between the causes and people that want to donate.

Our ambition is to launch 7 episodes every week and now we are hiring to make this dream happen. The role we are looking for will be a podcast coordinator, a project manager role responsible for booking guests, building relationships with organisations, creating processes to easily get things moving and simply be the spider in the net of the podcast.

Today’s episode is an update episode where the good friends Erik Bergman and Emil Ekvardt, explore the very real challenges and problems that come up when building Great.com.

A company that gives away 100% of its profit to protect the environment.

This is an opportunity for you to get a behind the scenes look, of what it feels like to build a company – and also get an update on our progress.

What we learn here is not something you will read in a book. It’s the real story of how Great.com gets built.

This episode took off with a playful start (as usual) and we went over the two different parts of this episode.

First part is about the charity podcast, why we are doing it, who is it for, whats the value for the organisations and what’s the business value for us.

The second part dives into the role we are currently hiring for. What is that we want help with and who would be a suitable candidate for the role? What is it like work with Great.com?

EP15 – Albert Schweitzer foundation, animal welfare. https://www.youtube.com/watch?v=AgPa6…

EP21 – Clean air task force, climate change research https://www.youtube.com/watch?v=AgPa6…

Transcript

[00:00:00] How can creating a podcast about charity become a great business move? And are you the right person to work with us and great outcome? These are two questions that we will find the answers to today.

[00:00:19] Are you questioning if I should work at this company? Yes, obviously. Oh, my God.

[00:00:24] Ok. It’s time. Let’s do a good introduction. Today’s episode is an update episode. And if you’re new here, that’s basically me and my good super friendly boss that would never fight Erik. And together we explore the very real challenges and problems that comes up when we building the company.

[00:00:45] Great dot.com. A company that would give away 100 percent of its profits to protect the environment. And this is an opportunity for you that are interested in entrepreneurship and personal development to get a behind the scenes look of what it feels like. And it’s like to build a real company. And we will also update you on all of the progress that we are making. This is not something you will read in a book. This is the real story of how great dot com gets built. And like I said, I’m here with my super boss.

[00:01:20] Very good friend. Erik, how are you today? I was going in this conversation a bit worried because I was planning to fire you, obviously, in this part, because I know you’re you’re making such a good jobs. I might I might not very well today I’m feeling excitement going.

[00:01:38] We haven’t recorded a podcast in quite some time, so I’m excited to be back on the air. And this might be the last podcast we do without having a proper studio. So building a little bit of mystery about that.

[00:01:53] And either way, I’m here with you. My macing friend, who is a very loyal and hardworking individual in the team of greats. And it was the first one joining me into this.

[00:02:03] And he’s usually the podcast host in this podcast. Since I said the first words, I’d guess either host, either host. I am the host today. Yes, commander. Anyway, this is to become a great podcast, which is a podcast for people who believe that with entrepreneurship, we can make the world a better place. And today’s episode is just a C.A.R. it’s an update episode. And this time we split it up in two different topics. First topic is that we’re we’re going to be talking about this charity podcast that we have recently launched, and it’s called great dot com talks with you can find it in whatever favourite podcast app you have. And then we will also talk about a new job opening that we have with greats and that relates to this podcasts. That will be the second half of this. First, we’ll talk about our charity podcast. So we do have a business perspective with this and we’ll get back to that. But first, Ammad, what what is the purpose of this podcast?

[00:03:12] Yes, I would love for you to shake the podcast out. We got about 20 episodes outright now, and if you can’t find it through Google, just look at the description for this episode and you will find a link to it. Well, the reason why we started it and what we want to help the charities, would that be into you is so someone that is not familiar with their costs and the challenges they are facing can get a look into the charity and what they’re doing, because we have been looking at Web sites to different charities. We’re going to share sensations. It can be hard to understand what really it is that they do just from looking at the Web site and the challenges they’re going through. And you can never see the people behind the organization, those fire souls, those that want to make the world a better place.

[00:04:04] And I think there is such a value in hearing them speak about their costs and why they care about it. I can totally see that.

[00:04:13] Was it specific, like organizations you’ve tried to understand in the past where you felt that this didn’t make sense or where did this come from?

[00:04:23] Oh, yeah, for sure.

[00:04:27] Especially causes that have a more complex business model. I think we can do a huge favor for. So we at Great have donated to an organization that is called the Coalition for Rainforest Nation, and they are helping nations that have rainforest get more advantageous deals in the United Nations. So they’re helping them negotiate.

[00:04:51] And cities, they’re essential to understand.

[00:04:53] It’s so complex and it’s not easy to understand is from their Web site. We could only understand it what they do after having a conversation with them. Yeah. And that’s and it is easier when it’s a conversation, I think. And someone is there to ask questions. Hey, I don’t understand this. Could you please explain it in another way? That’s kind of my role because I’m the host in that podcast, too, together with another co-worker Spirit. And my role is to take the perspective of someone that is not aware. And I’m asking, can you make this easier? Can you simplify so that everyone that listens can understand what they are doing without, of course, making it oversimplified? So because we still want to get into the. High value and interesting dialogues about complex topics.

[00:05:50] I think that’s actually a good example for me when this this idea of a podcast about charity made sense that we we donated the Coalition for Rainforest Nations and then they reached out to us and wanted to hear more about what we were doing. So we had this conversation with two of the founders. And to me that was eye opening just to hear their story here, where they were coming from and what they’re actually doing and having them explaining it made a big impact on me feeling that I want to support this organization further and I actually understand what they’re doing. And that’s basically what this podcast will be then like an insight in a conversation with the people behind an organization.

[00:06:31] And I think that is hugely important, because I know at least when I’m if I’m if I work to donate money somewhere or support an organization, I really do care about trust.

[00:06:43] Can I trust organization? And that means can I trust the people that are running the organization? I think that is a reason why you have had success when you’ve been doing campaigns and your Instagram and you’d said, I’m donating to this cause and then other people choose to donate to the same cause because they trust you, not the organization. And that tells me that people looking for a person they can trust and they can see those people in this podcast. The Coalition for Rainforest Nation, for example, I really like the guy who runs that project. Super good storyteller. And you underst? Well, at least I understood where he was coming from. When we heard him speak.

[00:07:21] Yeah. Yeah. And it creates human interaction with what is otherwise more like a company. Like a charity organization is still like a company. And if I were to say Doctors Without Borders or Save the Children or whatever, it’s really hard to get in contact with the with the human side of that drug. I don’t know who is human.

[00:07:44] And I would definitely have believe that there is a big value in showing organizations like this from the perspective that people can understand.

[00:07:55] We talked about this when we when I walked out today, that it’s a very new thing, that there are organizations that have no face on it. Like for all of human history, if you were to buy something from someone, you were buying it from a person. Or a king was like probably the biggest organizations. There was maybe the church, but doctors without border. It’s so vague for our human monkey brains. Yeah.

[00:08:23] Okay. So sum up, what is the value of this podcast for a charity organization? What is the value that we want to bring?

[00:08:29] Well, we want to spread their message. Of course, we want to do it in a easy way. And that is easy to understand and interesting even for someone that is not familiar with their costs. And we want to show the souls the fire and passion of the people that are behind the organizations.

[00:08:50] Well summed up.

[00:08:52] So may I ask you then what is the.

[00:08:58] Business purpose of this podcast.

[00:09:01] Yes. Ask me. Ask me. Indirect laughs. Such good communication. Yes.

[00:09:09] Is it? There are two sides of this. One is that we genuinely want to provide value to these organizations and where we feel that this is a problem that we have been facing ourselves, not really understanding what the CHERICE are doing.

[00:09:22] The other side of this relates to our our business with great.

[00:09:28] So we are we will be a Web site comparing all kinds of products in the future. And we’re starting with combat. Comparing casinos. And we do that by ranking high up in Google. So if someone is looking for what casino can I trust, then we want to be the ones teaching you that and telling you that. And a big part about ranking high up in Google is getting links pointing towards your site at a link to your site means in Google’s eyes that someone trusts you and someone says that you are doing good things. And the business side of this podcast is that we can help all of these charitable organizations to be more visible.

[00:10:10] And they can also help us promote his podcast, which at the end of the day will help promote our entire business.

[00:10:18] And great dot com will give away all of its profits to charity. So whatever money we will make from this will go to protect the environment so that it becomes like a positive upward spiral with just things that benefit each other. That the bigger this podcast will be, the more we will help the organizations in the podcast. But the more the podcast will also support greater common.

[00:10:44] And our cause in general did manage to explain that. Well, yeah, I think that meant a lot of sense. Nice. Nice.

[00:10:53] Then LCG suggests that we’ll do a little to the which means like a village jingle changed. Jane. Jane, Jane.

[00:11:00] Jane Jingjing. But we’re not gonna get a new sungai into the next car, so we have to make our own jingle. My pal Shika.

[00:11:10] I love that you’re going for the porn song from the Friends episode. That’s the only thing I think about. Is the song? Yeah. Okay.

[00:11:22] We’re getting this new audio guy in and we’re gonna start editing the podcast. And here there will be a good section and you kind of feel really professional and still we’re not really there yet.

[00:11:32] So we’re trying to put herself into that mindset than I’ve felt here over excited. But let’s hold it. Let’s not open our Christmas present too early. Okay, so let’s talk about this job opening.

[00:11:44] What is can I use to recommend an episode if someone wants to check out Mark?

[00:11:48] You’re such a brilliant guy.

[00:11:50] I didn’t realize I was telling you now to see if you were gonna go to keep your job or not. Yeah. Okay.

[00:11:57] So please tell me, what if someone wants to check out the charity podcast, which episodes would you recommend them to listen to is something that I think is really cool is that we have managed to get interviews already with really high level organizations. One that is my favorite is because that is my topic of old organizations in the world, because my heart question in charity is to help animals. Animal welfare organizations. And the one that was ranked number one together with three other organizations. But still, they were ranked number one in the world by animal charity evaluators. They’re called the Albert Sweitzer Foundation. Easy peasy name to just roll off your non-German tongue. Albert Sweitzer Foundation. And they talk about how to help. It’s a German organization and I talk about how to help animals, especially in factory farms, and how to work together with big corporations to help them make their processes more friendly for animals on a big scale.

[00:13:03] So animal welfare is basically making the meat industry less.

[00:13:09] Horrific environment.

[00:13:10] So if you can get you make the world a better, a little bit better for all the cows in the factory.

[00:13:17] That’s not good. Chicken. Fish. Yes. And I like their approach because they’re not standing outside of the industry pointing fingers.

[00:13:25] Instead, they’re in there working together with companies and fine tries to find ways to make their business better by implementing processes that are better for the animals.

[00:13:36] Ok. So they, for example, believe might want to make the chickens lives better somehow with bigger cages or bigger terms, whatever. And in that way would also benefit the business of the chicken farm, if that’s a word. Exactly. So they would want to do this. So they want to find ways to help the companies to both make more money, for that matter, but also create better environments for the animals.

[00:14:04] Exactly. And that is episode number 15 of the new podcast, all about such a foundation. And one more that I really like, and this is more if you’re into climate change and research, that is being done about that. It’s an organization that we support at Great that we are made. I think a $10000 donation to that is called the Clean Air Task Force. It’s really cooling. It’s a task force. I see people dressed in like cop clothes. It’s something I think is going to happen. And they are doing their founding research. They’re helping setting new policies and laws and they are making sure that new technologies that could help us make more energy efficient systems that they reached to market and that they reached a market quicker. So this episode is quite complex.

[00:14:59] We talk about nuclear power plant. We talk about new technology. So it’s definitely more if you’re into the nerdy side of climate change science. And if you are, it’s a I really like that episode. It’s number 21, Clean Air Task Force.

[00:15:17] I see, you know, these kind of Ghostbusters guys running around and they have some kind of a vacuum cleaner sucking up ghosts, but they suck out carbon dioxide from the from the world.

[00:15:28] Yeah, that’s a super cool analogy.

[00:15:31] So Episode 50 with Albert Schweitzer Foundation and episode 21 with Clean Air Task Force if you and I ever make a music video.

[00:15:42] We’re gonna have to muster. I’m not sure if it’s the right word. When we make our music video.

[00:15:50] So we were talking about a job opening.

[00:15:54] Ok. Obviously video producer. Yeah. The jingles jump kicked about juju and then led soda. Yes. Yeah. Please tell me about the job opening.

[00:16:04] What is it that we’re looking for? Well, this person is gonna start get to hang out with me. I want to point that out very clearly. And that’s the first and foremost thing. Most important thing for this is we could say that we’re hiring a friend to you because you’re a lonely.

[00:16:21] I have friends. OK.

[00:16:24] So the person gets to hang out with you. Great. What? What. What kind of role is this?

[00:16:29] Well, it’s we gonna call it a podcast coordinator. And really, it’s a project manager role. It’s gonna be a person that is responsible for making sure this new podcast works and flows and structures everything OK? So will they record the podcast? No, no, no, no.

[00:16:51] Don’t be silly. Me and Spirit are the hosts. Consider the host. Yeah.

[00:16:57] So we have two hosts. And the reason we have two hosts is that our goal is to release one episode per day. Which means that me and Spirit are probably going to record five episodes each per week so we can have a buffer and make this work. Which means that there is a lot of things around a podcast that means finding organizations being in contact with them. We’re going to write articles about every interview. Yes, so there’s a lot of everything around the podcast, everything that it’s not having the actual into you.

[00:17:34] Okay. So this person would reach out to find guests, build those relationships with them. Yeah. Book the time for the person to have the interview with you. Maybe do some preparations for you or help up with that. Then write a summary of this podcast. Like write an article about this podcast.

[00:17:53] After that, we give to the organization.

[00:17:56] So we make it easier for them to post in their new sections or on their social media about this podcast. Yes. We’re helping them out, of course, uploading everything to all the podcast platforms on YouTube. Yes.

[00:18:15] Basically doing all the admin stuff around there, posting this. Making sure it comes up, sorting out someone who does the thumbnails, I’m not sure if that’s gonna be you. For you who don’t know Amy loves Photoshop, so he might be the thumbnail guy, but someone actually coordinated and made. So everything around the podcast happened.

[00:18:35] Exactly. Yeah, because we want to scale this and we want. Be able to release to record 10 episodes per week, and that means that means period as the hosts are going to focus mainly on the interviews themselves.

[00:18:53] Okay, so what what do you think a regular day in this person’s job would look like? What are they doing in a regular day?

[00:19:06] Hopefully they are waking up and they really liked a morning coffee that puts a smile on their face and they like that little quiet moment where they can spend some time in their inbox and really building relationships with all of these organizations. And they get an internal smile on their face when they know that their organizations have a really good experience of having. Co-created this with great, so someone that enjoys a day of communication, structuring things that cares about people. There, of course, going to work together with me mainly to build processes for how to handle this whole structure and all the admin that is involved.

[00:19:55] Ok, so someone who loves sending e-mails and talking to people, someone who’s very structured and organized and can create processes about this. Someone who can make sure that you show up on time, which isn’t which isn’t an easy task. E-mail is a bit of a time optimist’s and with a bit of I mean, very much so value spontaneity.

[00:20:19] Now, it’s very good if this person enjoys writing as well, writing skills. I think it’s going to be very important.

[00:20:27] Yeah, that’s crucial. Do we need them to be a native English speaker? Them because that’s the language you’re gonna be writing mostly.

[00:20:35] At least very proficient. I would say. That’s good because we’re gonna write articles about every podcast. So maybe write in the article said something that this podcast coordinator can outreached and to someone that is a native speaker HARTRIDGE out source. And. But still, it would be helpful to have at least very good English skills. Good.

[00:21:02] So if someone’s working with with great what kind of what what what does it take for someone to work with? Great.

[00:21:11] Great suck up skills to Erik Burdon. It’s a joke.

[00:21:18] And of course, our other values that I’m now forced to say, you know, what I love about Great is that we have managed to build a team of people that are starting to more and more feel safe, to be transparent and share how they feel about their work, even if that truth might be that they’re struggling to find joy about something or that they’re feeling stress or that that it’s people that dare to speak the truth. We really value honesty.

[00:21:55] Emotionally intelligent co-workers. People that are purpose driven.

[00:22:02] Would you say that trade is like a people first kind of organization?

[00:22:07] Yes, for sure. How does that play out?

[00:22:18] Well, for example, when we started building old admen for this podcast, our co-worker Spirit got very overwhelmed because we had the goal of releasing three episodes per week and. That ended up being so much back and forth to different organizations because we didn’t have the processes in place yet, that he felt a lot of anxiety. He didn’t. He felt a lot of resistance, even opening up his computer in the morning. And he brought that up in our slack. And then we had a whole meeting that could have been spent on goal setting or something that would help the business. But instead, it took a whole week to meeting. Helping Spirit to feel better about. Where he was in the process and taking things off his. Play than helping an out him out. So the whole team gathered around Spirit to support him and supported him and appreciated him for racing. His concerned. Hey, guys, maybe I’m running at a temple right now that is unhealthy for me. I cannot keep this up. Doing my work in this way is creating a negative association for me with great and it’s high importance that that is encouraged and disorganization. So no one is creating those negative associations.

[00:23:48] And I can see how if someone were falling behind in organizations have been involved with before, they would probably not feel support to lift up, but instead trying to work as hard as possible and maybe quit because they don’t want to show their vulnerability and say I can’t do this. Instead, I would run away. Exactly.

[00:24:15] I think that describes well the with the organization in general.

[00:24:22] So what are some some technical things about this robot? What’s the salary that we’re looking to pay here?

[00:24:29] We are looking to pay thirty six thousand euros per year for this role, and that is the same salary that. Most of the team have right now except for you. That has no salary and Joakim that has has seventy to seventy. Yeah. Yeah. Yeah.

[00:24:49] So we have a podcast episode about our salary structures as well, but I don’t know which number it is. So if you are interested, go on a little treasure hunt. This and it’s a freelance contract, right? So it’s fully remote for remote.

[00:25:04] Yeah. Yeah. We don’t have an office. So people are spread everywhere. Yeah.

[00:25:10] If you are in Stockholm, maybe you can get to meet me and Erik in person. But yeah, it’s a remote organization. You can be anywhere. Good.

[00:25:20] So what what challenges have you run into so far with this project?

[00:25:23] Man, in the beginning when we didn’t have any processes, we didn’t have any of the email templates, anything like that. We didn’t really understand how to go from first getting in contact with an organization to an article hopefully published on their website. There was so much admin overload and lack of processes, lack of structure overwhelm. Now more and more getting those in place, in place. So when we have this person coming on, a lot of that work will already have been somewhat taken care of.

[00:26:00] But in the beginning, without structure and processes, this was tricky. When we’re looking to have someone on board. Today. Today. Can you start right now? So as soon as possible early.

[00:26:16] Ok. I’ll sum that up a little bit. So we’re looking for podcast project manager. Someone was in charge of everything around the podcast but not recording the actual episodes. Someone who will build all the relationships with church organizations and also help out to create promotional material around this afterwards. We’d like articles and summaries and also talk with organizations about us to help them share it. And it’s a fully remould role so you can be anywhere in the world. It’s a full time position. It’s a freelance contract and not technically an employment, but a freelance agreement. And the salary would be 36000 per year. And we’re looking for someone who loves sending emails, who’s positive and social person and very organized.

[00:27:06] Yes. And could you talk a little bit about your vision for the team that is doing this project? Looks okay.

[00:27:13] Yeah, that’s a very good point. So this is what we’re looking for today. And the way I envision this podcast developing. So we’re currently doing one, two, three episodes per week. And the intention is to see I’m excited for doing seven per week, but the intention is also to get as much exposure as possible for this podcast and get a lot of blogs and newspapers and sites in general to write about this and help us get as much exposure and links as possible in the future if this turns out really, really well. I’m seeing that this person that we’re hiring now builds a support team for him or herself with one, two, three, four, maybe five people who will also help out with this process and send a lot of messages to different websites helped create buzz around every episode. Basically, it’s a kind of a PR team around this podcast that will be managed by this person. So if this person have some previous teambuilding skills or recruitment skills or leadership skills, that’s a plus. It’s not a must, but it’s definitely a plus. Yeah, I think that sums up the future. So this will obviously be the world’s biggest podcast. We’re gonna beat the crap out of your Rogan and now the world’s second biggest podcast. This becoming great company is gonna be the biggest.

[00:28:42] Obviously, if you’re a nerd about communication. That is also going to be helpful in this environment because me and spirit that oppose hosts, we are for sure and everyone else in the organization. That was everything about the job opening, right? Yeah. Yeah.

[00:28:59] So please, let’s round this up and tell me what day. Can someone do the likes this podcast and want to support us? Yes.

[00:29:06] And with this, I mean, the one we’re talking right now to becoming great dot com podcast. Well, if you find value from our episodes and you wish more hungry entrepreneurs that wants to make the world better would benefit to listening to our conversations. The best thing you can do to help us out is to go to your podcast app and click the subscribe button, which maybe have already done. And in that case, we’re super grateful. The recent this is a good way to help us out is that if we get into podcast populists or not, it’s not dependent on the maximum the total amount of views. It’s dependent on how many people subscribe compared to how many listeners we have. So if you are subscribing, you are greatly helping our chances to get into different top lists and that we very much appreciate.

[00:30:03] Well, thank you. Good episode. Have a lovely day, my friend. I had fun. Good to be back. Putting you in the studio. Yes.