Redefining the Online Casino Industry is an online casino affiliate unlike any other in the gambling industry. Rather than generating revenue for our board members, we’re generating revenue and donating 100% of it away to impactful charities around the world. We chose the brand name because it symbolizes our mission which is to be great — and to bring influential and positive change to the world. Not only are we focused on change through charitable contributions, but we are committed to providing unbiassed and independently researched reviews of UK online casinos, so our audience can make the most educated decision possible about where they choose to gamble online. In addition to providing the best online reviews for UK casinos, we also have reviews of Swedish online casinos and online casinos in New Jersey, U.S.

Swedish online casino


New Jersey Online Casino


Great Reviews of Online Casinos

We approach online casino reviews unlike any other casino affiliate. Instead of writing positive reviews to convince readers to play at casinos, we actually test every UK online casino in a number of different categories. From email response time and average page load speed to casino bonus valuation and game library size, we test and collect data to help us provide an unbiased perspective and ranking of each online casino in the UK. We want to make sure that every player that signs up at any UK online casino from our reviews understands, as well as possible, exactly what they can expect from betting at that casino. Please take an opportunity to read our casino reviews and browse our casino toplists to find the best UK online casino.

Casino Guides & Articles

Effective Altruism is a Core Principle

At, we’re passionate about using our resources to make a positive impact on the world. With our expertise in digital marketing and the casino industry, we’re harnessing our skills to generate funds, and then donating 100% of our profits to high-impact charities focused on tackling the global climate crisis. So far, we’re proud to have contributed approximately:


Some of the organizations we collaborate with and recommend

Founders Pledge Clean Air Task Force GiveWell logo