We Are Great.com
Saving the world through online gambling!
Great.com is the brainchild of Erik Bergman, serial entrepreneur, social influencer, and environmental philanthropist. Erik helped grow his previous company to over 300 employees and a $200 million valuation before stepping away to launch Great.com, an organization that donates 100% of its profits to climate change initiatives.
Great.com’s mission is to do the most good — but, what does that mean?
Redefining Online Gambling, Ending Climate Change
Great.com uses creative digital marketing techniques to generate revenue from the online gambling industry which is then donated entirely to vetted charities around the world. We like to think of ourselves as a modern-day Robin Hood — taking money from a taboo, yet plentiful industry to generate positive change in the world.
Great.com is more than an innovative online casino affiliate, it’s a truly purposeful organization. At the core of everything we do is our main purpose: ending the global climate crisis. This goal is the driving force behind all our efforts.
We also prioritize employee health and wellbeing over profits. Great.com will never have a board of investors or shareholders directing decisions or siphoning earnings, all our profits go directly to our purpose — saving the environment.
So why did we start Great.com?
Earning to Give
To understand Great.com, you need to know where it began. Great.com’s founder is Erik Bergman. Erik has worked in the online gambling industry for more than a decade and co-founded Catena Media, a hugely successful iGaming affiliate. Erik knows how to generate revenue online and made a great deal of money himself doing it.
Erik also loves philanthropy and giving back, so in 2017, he decided to step away from Catena Media to follow his passion for effective altruism.
During this time, he discovered the concept of “Earning to Give” which involves actively pursuing high-earning careers or projects with the purpose of donating a large portion of the earnings. This concept is based on the idea that the world’s highest earners (Bill Gates, Warren Buffett, Michael Bloomberg, etc.) can generate the largest impact on the world by donating.
We know how profitable the online gambling industry is, and we know how to build a successful iGaming business. Now, instead of generating profits for shareholders, we will be using that revenue to solve the climate crisis.
So how will we earn money?
The Business Idea
The team behind Great.com are marketing mavericks. We have affiliate marketing experts, SEO gurus, content magicians, email masterminds, and social media influencers — and that’s just the tip of the iceberg.
We’re not just building a world-class digital team, we’re creating affiliate marketing products unlike anything on the market. Our focus on customer experience, transparency, and innovation combined with industry knowledge and talent give us an unparalleled advantage over other products available.
Because we’re focused on generating as much revenue as possible, we’re targeting affiliate products in high-margin industries with the largest growth opportunities — like the $450 billion iGaming industry. We also have decades of combined experience in gambling, which will give us a competitive edge.
Great.com is disrupting the iGaming industry by building a better product that delivers more value to customers, while also creating an honest, sustainable, and purposeful organization.
Players choose Great.com not just because we provide the best casino reviews and unbiased gambling insight, but because they know they’re also helping save the world.
Going the Extra Mile
Great.com’s mission is to do the most good. While revenue-generating initiatives will enable us to do a lot of good in the world, we always want to do more — and we are!
We’re taking a radical approach to building Great.com. We’re completely transparent about every aspect of this project. Our weekly meetings are recorded and posted, our salaries are made public, and we’re literally sharing as much as we can to educate and inspire others to not just save the world, but to build better organizations.
Our focus on company culture and sustainability (in the environment and workplace) combined with the casino industry is as extreme as you can get. If we can succeed at building a profitable online gambling business, with happy and motivated employees, that donates all its earnings, then maybe other businesses will join our cause.
We hope to build a blueprint for other organizations to follow so that companies across the world have more purpose, happier employees, and incentive to give back.
How Can You Help?
Are you as excited about Great.com as we are? If so, here’s a few ways you can get involved or learn more.
- Follow Erik’s story on Instagram, or listen to him on our podcast Becoming Great.
- If you’re interested in online gambling and live in Sweden or New Jersey, visit our: NJ Online Casino or Sweden Online Casino reviews.
- If you’re looking for the best environmental charities to donate your money to, consider donating to one of the world-leading climate action NGOs.