PlayStar Casino Enters the New Jersey Casino Market

PlayStar Casino, a partner of Gaming Innovation Group (GiG), is the most recent player to expand into the casino market in the state of New Jersey. The regulated gambling market in the Garden State has been continuously growing. According to data released in September by the New Jersey Division of Gaming Enforcement (DGE), the regulator in the state, gaming revenue increased by 31% when compared to the same period in 2021.

This comes after PlayStar entered into a multi-year agreement with Ocean Casino Resort In February 2021. Gaming Innovation Group (GiG) powers the casino’s iGaming platform through an agreement based on a revenue share model with a minimum duration of four years.

Richard Brown, Chief Executive Officer of GiG, said: “From the beginning of our agreement, we at GiG have been impressed with the extremely strong product vision at PlayStar, backed by what is a very experienced industry team.”

“We’re delighted that our technology has played a central role in the New Jersey launch, and can be proud that, as PlayStar establishes itself as a strong and innovative iGaming brand in the US, the success of our partnership will further demonstrate and drive our ambition to be the platform partner of choice for operators in regulated markets,” he added.

Per Hellberg, CEO of PlayStar, said that the launch in New Jersey marks a major milestone for the company. According to PlayStar’s CEO, the company will now leverage its products and GiG’s powerful platform to grow further. Hellberg believes that although the entry marks only the start, the company is already seeing an increase in demand. He predicts further growth in New Jersey for PlayStar.

PlayStar has set an ambition of providing “an online casino experience like no other to players in regulated US states,” which will be driven by “personalization, engagement and exemplary customer service.”

In a press release, GiG said that its platform, “built on nimble and agile technology and reinforced by a wealth of knowledge via over four years of operational experience in the US, is uniquely positioned to power expansion for those with digital aspirations in regulated markets worldwide.”

Hellberg noted that “[t]here has been a tremendous amount of work put into getting this far, and to now be live in New Jersey is a major milestone. Of course, to have a great product you need a great platform and we’re very pleased with how the GiG platform has helped to bring our product vision alive. It’s only early days, but we’re seeing great numbers and confident we can build on that as we ramp up in New Jersey.”

Earlier in the year Adam Noble, PlayStar Co-Founder and Chief Business Development Officer, revealed that Pennsylvania is expected to follow this development courtesy of a market access agreement with Caesars Entertainment.