Sustainable Growth Associates/ The Natural Step Interview

Sustainability is hard to define and means different things to different people. 

Sustainable Growth Associates believe sustainability is about working towards the vision of a world we would like to live in. They want to see as many businesses as possible develop positively and proactively with that vision in mind.

Find out about the exciting sustainability goals they are helping companies achieve.

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May 23, 2021

How Sustainable Development Can Futureproof Your Company

#221 Great.com Talks With... Sustainable Growth Associates/ The Natural Step

‘Sustainability’ is a buzzword you’ve probably heard a few times. It gets thrown about a lot by companies paying lip service to the idea of doing ‘good’. But what does ‘sustainability’ actually mean? In this episode we talked with Edwin Janssen from Sustainable Growth Associates about ‘future fitness’ and tackling some of our planet’s biggest problems.

What Is ‘Future Fitness’?

‘Future Fitness’ involves a company considering the long-term implications of its actions and preparing itself properly by acting sustainably. This broadly means being responsible, considerate and compassionate in the way we treat others, ourselves and the planet’s natural resources.

Sustainable Growth Associates has built various development practices that it teaches to help organizations achieve ‘future fitness’. It is a certified Beneficiary Corporation, or B Corp, meaning it has been recognized as a company that balances profits with a higher purpose. Edwin explains that by aligning people, operations and strategy with a future fitness regime, we can achieve sustainable long-term economic success. This is becoming all the more important as consumers look to buy from brands they see as sustainable and ethical.

Listen to the whole interview to find out about The Natural Step, which they are a representative of that is working on many exciting international projects like the circular economy or energy transformation in Canada and abolishing food (packaging) waste in Israel.

Want to learn more about Sustainable Growth Associates and how they might help you? You can arrange to meet the team or follow the organization on Facebook or Linkedin.

Are you curious what They do here at Great.com? They research and test online casinos in New Jersey and Sweden to write unbiased reviews of these operators. Affiliate links placed within these reviews help us generate revenue — 100% of which is donated to environmental charities aimed at solving global climate change.