Hard Rock Casino Atlantic City Hires New Management Team

Hard Rock Atlantic City Casino has decided to hire a new management team and this is what that means for New Jersey gamblers.

• Atlantic City’s Hard Rock casino hired a new management team as the property pushes for a greater share of the market. 
• George Goldhoff will be the new president of the casino, and Mike Sampson the general manager. Both are expected to start within the next few weeks following approval by New Jersey gambling regulators. 
• Hard Rock ranks second among Atlantic City’s nine casinos in terms of overall gambling revenue, trailing only the Borgata. Hard Rock took in over $533 million over the first 11 months of last year.

Atlantic City’s Hard Rock Casino hired a new management team Tuesday per NBC 10 Philadelphia. The move is seen as a push to gain an even greater share of the New Jersey casino market.

George Goldhoff was named president of the casino while Mike Sampson was named general manager. Both are expected to start within the next few weeks following approval by New Jersey gambling regulators.

Hard Rock currently ranks second among Atlantic City’s nine casinos in terms of overall gambling revenue, winning more than $533 million over the first 11 months of last year, trailing only the Borgata.

The property is the former Trump Taj Mahal casino, which was gutted, remodeled, and reopened in June 2018.

Goldhoff currently is president of the Hard Rock Casino Cincinnati, which is the market-share leader in southwestern Ohio. Before joining Hard Rock, Goldhoff oversaw four properties as president and CEO of PURE Canadian Gaming.

“I’m confident George will continue to build on the incredible success we have achieved at Hard Rock Hotel and Casino Atlantic City,” said Jim Allen, chairman of Hard Rock International. “In just three years of rebranding our property in Cincinnati, he was able to make that casino the leader in the market and I have every reason to believe he will lead our Atlantic City team into the next era with great success.” 

Goldhoff has previously led teams at hospitality venues including The Rainbow Room and The Plaza Hotel in New York. He also assisted in opening Bellagio in Las Vegas.

Following Hurricane Katrina in 2005, Goldhoff assisted in the $700 million restoration of the MGM’s Mississippi property, later becoming general manager of Gold Strike Hotel and Casino in Tunica.

Mike Sampson was part of the pre-opening team at Hard Rock Atlantic City and has worked there since its opening. Most recently he served as interim president since the departure of former Hard Rock Atlantic City President Anthony Faranca in November. The company has not given a reason for the change and did not address it on Tuesday.

Sampson also has worked with gambling companies including Tropicana, Trump Entertainment Resorts, and Seneca Gaming.

During October, Hard Rock Cafes, Hotels, Casinos, and Rock Shops hosted fundraising efforts, including limited-edition menu items, specially designed merchandise, a songwriting contest, and more.

Hard Rock has long since been a big contributor to charity causes, especially with its Pinktober campaign.