Disa Stigh from Casino by Her

How would you describe Casino By Her to someone who does not know what you are doing?

– Casino By Her is an informative concept on social media where iGaming employees have the chance to enhance an audience and receive an acknowledgment. It was also created to bring awareness of different topics in our industry, which is high of interest for the non-iGamer’s, who would like to understand our industry a bit better.

– After many years in an industry which I truly wanted to change, Casino By Her became my heart-project.

– We’re living in a world where the desire and innovative ways of exchanging knowledge are key. My ambitions with my YouTube channel and Casinobyher.com are to highlight extremely talented iGaming profiles and to become a transparent Affiliate with the ‘’real’’ iGaming world in focus.

– Casino By Her will invite and unify iGaming employees and also invite anyone who doesn’t understand our industry to its fullest.

How did you end up in the casino industry?

– After I turned down a great offer of starting up my own restaurant in Geilo, Norway, I was feeling lost and uninspired. As a hard-working nineteen years old who believed she had been given the opportunity of her life and then closed that door, I came to Malta for a well-needed vacation and reflection.

– My previous partner did not have the desire to return to Sweden and Malta was on the rise as an iGaming hub in Europe. So, after two weeks of exploring the island as a tourist with no intentions to stay, I decided to say ‘’ yes’’ to new adventures with a Career which was offered to me by Evolution Gaming.

– Fun fact: My partner applied for the job behind my back, so I didn’t even know what I was up for when I went to the interview…but here I am today! From Game Presenter to CCO of an Affiliate Network in the making.

What made you want to start Casino By Her? 

– I am the founder of Casino By Her and the operational CCO & Co-founder of Net Value Media Ltd.

– Fredrik Djavidi, the founder of Net Value Media Ltd, founded the company and project about 3 years ago. Slowly, slowly with over 100 domains with focus on Live Casino in various markets.

– Since I joined NVM, I felt we needed to build on to our network with a different channel – not only focusing on pure organic SEO affiliation.

– So, we discussed different ideas and I was very eager to do it my way, in order to have a very personal approach.

– Even though the industry needs certain pure business-oriented interviews and content, we all have the same insights more or less. There is nothing new to the table and most of the people I talk to get tired of answering the same questions about topics most people at a certain level in a company- have the same knowledge about.

– Casino By Her focus on lifting the individuals, not pure achievements. Sharing life stories and get to know the individuals in a different way.

How have you changed as a person from running Casino by Her?

– Running Casino By Her, has been bliss so far. I’ve been able to throw myself out there, with my own name and reputation at stake. It is comfortable to run different projects with no persona attached to them. But going live with videos and content online, which you are 100 % responsible for? It’s horrifying in the beginning.

– Besides conquering my own fears, I have learned so much from the lovely people I have been speaking to. From general tips to game development. It’s very rewarding to exchange knowledge and gain new aspects in certain fields.

What are you most proud of?

– When I started to work for Evolution Gaming, I didn’t know anything about this industry, as mentioned. Every single day I felt that I needed to prove myself and make sure I kept staying on the right track. After my first year, I received an Award as ‘’The best Game presenter in Malta’’.

– Since that day, I have always pushed myself to become more innovative, hardworking but with the importance in the back of my head that being an example for others, is key for me. I truly hate leaders with a poor approach who intend to forget where they started from.

– So, besides all failures, success projects, events I have been hosting, etc., I will have to say that I’m proud of my thriving to lift individuals around me. 

Where do you want to be in 5 years?

– Tough question as we are currently in the middle of developing a new concept and there are so many paths we can take. However, with our Affiliation in India – we are aiming to become the number 1 source for iGaming.

– As I love management, developing myself, and challenging my leadership skills, I hope that I have a full house of rock stars by my side. I want to build a team and keep growing our business with individuals who I proudly can watch grow over time.

– And If you ask me where I want to be in 5 years, exactly on the day and location, I rather watch a sunset working; instead of pouring rain.

Personal and professional Where can people find you online

– During the period in my life when I worked as an Affiliate Manager or Head of Affiliates, anyone could reach me on all social media platforms, and at any time around the clock. But after a while, you can’t stay connected 24/7 for everyone…

– Privately, I use Instagram because I love art and the unique way of expressing anything that crosses your mind. As my name is quite unfamiliar, my heading is ‘’ Like Lisa, but with a D’’ as no one barely recognizes my name is Disa Stigh, and not Lisa Stigh.

– For business inquiries email is my best friend these days. Skype is still a key tool as well, but I intend to spend less time on Skype to be able to properly focus. There is not the same amount of time anymore to check Skype consistently.

– So, if you want to reach me, send me a cheeky email to [email protected].

– If you’re interested in Casino By Her, I post most of my videos on YouTube (Casino By Her) and via LinkedIn (Disa Stigh) – Don’t forget to subscribe!