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Emil Ekvardt
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February 21, 2021
Johan from Kiff Slots
Today, we are interviewing Johan from Kiff Slots. He discusses his journey in casino affiliate industry and why he decided to start a site covering South Africa. Moreover, Johan shares his vision for himself and his business for next 5 years and what he wants to accomplish.
How would you describe Kiff Slots to someone who does not know what you are doing?
– Kiff Slots is an online casino comparison site for South Africans. We compare different casinos and our main focus is to list casinos that is accepting South African rands. We do this to give the visitors of our site a smooth experience when and if they want to try online casinos.
How did you end up in the casino industry?
– I first started with a poker affiliate site in the early days of the poker boom. I saw potential in the affiliate business but other things came in the way and I started working in the insurance business. Last year I decided to start a side hustle and started to think about the affiliate business again. I started Googling and saw potential in the South African market. Kiff Slots was then started and I
have been working with it every day since then.
What made you want to start Kiff Slots?
– To get experience. I am hooked on how Google works so my main goal is to understand and get good at SEO. My secondary goal is to make a living of my site and be my own boss.
What personality traits make you a webmaster? What have been your biggest challenges?
– My eagerness to learn new things and to be updated on the latest news and changes in the Google algorithm. I also have a background in sales and key account management and those skills come in handy when I negotiate deals and analyzing data.
– The biggest challenge for me is to have patience. It takes time with SEO. But the awards when you get it the right way is worth it!
How have you changed as a person from running a casino affiliate site?
– Can’t say I have. More than I am addicted to Google Search Console and Google Analytics :). Today when I surf around the web I always analyze the sites. Investigating back link profiles and CTA buttons.
What are you most proud of?
– My wife and kids! And besides that, I am proud of not giving up. Keep grinding.
Where do you want to be in 5 years?
– I want to be my own boss and quit my 9-5. I want to have financial freedom and work with my affiliates sites and the stock market.