World Animal Protection Interview

#590 Great.com Talks With... World Animal Protection

Animals play a vital role in our lives. They are a source of food and companionship. However, they are also subjected to abuse and neglect. World Animal Protection is an international animal protection organization with a mission to fight for the wellbeing of animals big and small.

In this article, we talk with Pippa Rodger, the Global Director of Marketing and Communications of World Animal Protection, about the work they do and the importance of caring for animals.

A Mission for the Well-being of Animals

World Animal Protection is a global organization that works to improve the welfare of animals. They have a presence in over 50 countries and work with governments, businesses, and communities to protect animals from cruelty and exploitation. One of their key focus areas is to end the use of inhumane practices such as bear dancing, animal fights, and the use of wildlife for traditional medicine.

Committed to ending the cruelty faced by animals in the agriculture industry, they have worked tirelessly to ensure that animals are treated with respect and have access to better living conditions. In collaboration with farmers, food companies, and retailers, they have been able to implement measures to provide animals the much-needed care and attention they deserve. They have been instrumental in the banning of cruel practices such as gestation crates and barren battery cages in many countries, which have left animals without space to move or stretch.
They are also advocates for animal sentience. Animal sentience refers to the capacity of non-human animals to perceive, experience, and engage with the world around them meaningfully. While this concept may be unfamiliar to some, it is vital to the welfare and survival of animals globally. Moreover, animal sentience is key in addressing environmental sustainability and food security challenges. Sustainable agriculture and animal welfare standards must recognize the emotions and experiences of animals and consider them in decision-making processes. Through animal welfare certification programs, World Animal Protection works to improve the well-being of farm animals and reduce their impact on the environment.

Another campaign point for the World Animal Protection is the protection of wildlife from abuse and illegal trading. The organization has worked to expose and shut down wildlife markets that trade illegally in endangered and exotic species, such as elephants and tigers, suffering from malnourishment and neglect. With the help of their supporters, they have also worked to phase out the use of wild animals in entertainment, such as elephant riding, traveling zoos, and circuses.

The World Animal Protection organization has made significant contributions in the fight for animal welfare, wildlife conservation, and against animal cruelty worldwide. They have taken steps that have seen the end of cruel animal practices, worked on eradicating animal-derived products and helped to preserve animal habitats. They continue to fight and seek a more sustainable coexistence between animals and humans in their natural environment.

Want to know more about World Animal Protection? Make sure to read their stories and to follow them on Facebook, Twitter, and Instagram.