Transcript

[00:00:00] All right. Welcome. This is becoming great and great. It’s a next generation charity. If you’re new to this and that is a company that is giving away 100 percent of its profits to charity. And this episode is about how do you create a company like that?

[00:00:24] And my name is Emil and I’m the host of this podcast. And I’m doing it with my good friend, my boss, my mom. I want to say, oh, lord. Erik Bergman, the founder of Great.com.

[00:00:38] Love, love. Yes, of course. Thank you. Pleasure to be here, as always. And very good. Very good.

[00:00:46] As I told you before, I got some swollen knees because I tried to win a tie boxing yesterday and I didn’t. Other than that. Oh, good. How are you today?

[00:00:58] To me, it’s very brave brain doing enemy fighting against bigger guys.

[00:01:03] I would look for tiny girls to avoid those swollen knees. You know, I’m I’m good. I did some warm up today before this podcast and I feel energized. Now, I have a good friend of mine and he and his wife. They just got a baby. Beautiful couple. And I visited them four years ago now.

[00:01:27] And when I did, she was just this little lump. And forgive me, all your baby people. But to me, this thing seemed kind of useless. It just didn’t do much. Cried like a Tamagotchi. And then I came back one year later. And now it’s it’s a bigger, useless lump and it can do more damage. It’s like moving around, destroying things. Getting in trouble now. Third year, she’s actually like kind of a person. She can handle an iPod, do things. You obviously see where I’m going with this. Right?

[00:02:00] Obviously, it’s so easy to understand how this relates to grades. Yes, OK. I’ll give it a try to explain where I think you’re going. So great is this little lump. And this is the monthly update. What’s going on? And this is basically Emily coming back for for Christmas to visit his band. And a couple of months ago, we were really useless, the lump.

[00:02:25] And we just lost money and we didn’t achieve anything. Today, we are less use, less lump.

[00:02:32] We can speak a lot of money, do more damage. Yet we’re losing more money, actually, than we did before. And but we’re growing into something that will become a human or an organization. And today we will talk about the progress we’ve made from really useless long to let’s.

[00:02:53] Am I getting you correctly, though, as plain as day to me? No, sir. Well, well-put.

[00:03:01] So before we jump in to what is going on with great some short update, have you learned something on this podcast? This focused on me and Eric learning things together. Have you learned something the last month that I am unaware of?

[00:03:21] Mm hmm. Good question, that’s the challenge of talking with you too much. Well, I’ve learned I’ve learned a lot of things about launching new Web sites like how to actually interact and project manage that thing and being a part of that. And I’ve also learned how how quickly it can happen when you’re using WordPress. I wasn’t aware of how fast they would launch as the word press, this simple CMA system where they’re free open code for anyone to use.

[00:03:59] And I see them as I’m a noob.

[00:04:01] Frikkin tried to be explained to workers, but Sienna’s as I have no idea what Sienna’s stands for. So it’s cims is.

[00:04:13] It’s the blueprint of building a building, it’s the walls of a building. We can say a Web site. So the foundation of everything. And then you can put whatever colors and glitter and windows and stuff on it if you want, but you need to see a mess to be the kind of basic framework to work from. And there are tons of different ones where WordPress is the main one. So I’m learning a lot of things about that.

[00:04:38] How about you? This seems like a whole. This seems like a whole episode and I’m obviously a noob here, so yeah, we’re gonna.

[00:04:47] Can take someone else to tell that episode. Because I basically told you everything I know about work.

[00:04:52] Right. Right. All right. So what I have learned that, you know, often that you’re unaware of.

[00:05:00] Go with something I’m unaware of because that’s a lot harder to answer.

[00:05:03] Currently struggle. Okay. I’ll give you something that you are a little bit aware of. And that is I’ve been fasting this week and I realized some things that that I haven’t understood before. And that is kind of imagined. You are.

[00:05:23] Imagine you come home. Right. You had a tough day at work. You take off your jacket and you throw it at the couch.

[00:05:30] No big deal. Right.

[00:05:33] No big deal. Have you done that yet? Always. All right. So imagine next day you come home and throw a jacket at the sofa.

[00:05:42] What happens? How much?

[00:05:45] Ten years. Every day. You should throw your jacket at the sofa. All of a sudden you go broke because you’ve bought 10000 jackets. You get broke a break. And that is what I came to realize, that you need to clean sometimes. But what it’s required in order for you to clean?

[00:06:03] Well, you need to stop doing other things right. And when you stop doing other things. And in your body, this is a metaphor for your body. That is called fasting. And when you fast, apparently you’re going to state that is called a tough VAGY. And that is kind of a new concept.

[00:06:23] Weird enough, someone some dude would do that, got Nobel Prize for this in 2016. And that’s the process of your body when you’re not eating, it’s cleaning up their cells and removing all the junk and reducing things and putting your jacket back on your hanger and.

[00:06:44] This is I learn a lot of things about what triggers autophagy and what is preventing it. And if you are a nerd like I am, I’m a health nerd. I will give you two links in the description below. If you want to read up further on, autophagy is actually kind of a lot of things you wouldn’t expect that triggers it and that prevents it.

[00:07:06] So that my nerdy brain is into this.

[00:07:10] Basically, to sum it up, you’re not eating because it’s healthy not to eat. Yes. Yeah. So if you want to give a short tip to youwho listen, don’t eat. Don’t ever eat again. It’s Elvi.

[00:07:22] If that sounds ridiculous, but it’s probably the healthiest thing most people could do is just to not eat for 10 days. Fanbases travell, not 34.

[00:07:33] How have you struggled not eating? Or is it easier than you thought?

[00:07:38] I haven’t done a long, fast this month, so it depends on how I do it. But this is not a health podcast, so it’s really not serious. I was thinking more about this at some point because it’s it’s interesting. But for now.

[00:07:55] Oh, yeah. We’re talking about great. That’s it. So what is going on with great work? What is the main the main new cool thing.

[00:08:04] The main new cool thing with. Great. Okay. So as I mentioned, we’ve been doing a lot of stuff with with WordPress and we’ve actually launched a new website, which is something we’ve been postponing for a long time because we felt like, yeah, let’s do that later. And that’s gonna be too much work and that’s gonna blah, blah, blah, blah, blah. And Derek and Angelica, who works in the team, got started with it. I don’t know, three weeks ago maybe. And they launched a new version in I know, four days, five days.

[00:08:35] I was like if and if you haven’t checked it out, it looks super sweet. I know nothing about Web sites or design. But I know I like it. Yeah.

[00:08:47] Is it what the issues with the old website was that that was something that I put together myself because I needed something up there when we bought the great dot com domain name and there were no big plans, no real thoughts. And whoever has been visiting it have not really understood anything what we’re doing. And I still think it’s a challenge to understand what we’re doing. But at least now you can get something from a book with what’s your impression when you saw the website?

[00:09:16] It looks much clearer and it’s much easier to understand what this organization is about. If someone comes in that is new to this. So when we have a new Web site that causes the change that causes in me is that if I meet someone and I talk about great, I’m more likely to say, well, go and check out great of com.

[00:09:37] He will get an understanding before it didn’t really make sense to do that. I think that would confuse people even further. And by the way, you might still be confused if you look at the website because great is a little bit complex. Complex. So if you are, please let us know if you have any feedback on the web site. You can send an e-mail to podcast at great outcome.

[00:09:58] Yeah. I still think it’s very confusing, to be honest, but it’s because we’re running a confusing politics.

[00:10:04] Yeah, that is less confusing, but it’s good. It’s it’s definitely less confusing. So that’s what you it. What do you think about the new Web site?

[00:10:15] And my my my main thing is still it’s less confusing, but they’ve been giving a task of making whatever we’re doing right now. Easy to understand, which is very challenging. And they’ve only been working with it for a few weeks. But I’m super impressed with how far Derek and Angelica has gotten this and they’ve done it all on their own. And yeah, I’m just in awe of how fast you can accomplish it. So I’m very, very happy with the results so far.

[00:10:44] The only thing in hindsight, sorry for interrupting you, but the only thing to hide somewhere if this took four days, why didn’t we do it earlier?

[00:10:53] We should never look in hindsight, given authority. Authorities ignore because I didn’t want to listen to Derek. When Derek said he can do this really quickly, and whenever a developer says I can do this really quick, quickly, in my experience that means it’s gonna take 10 times as long as I tell you. And then it’s gonna have a lot of functionalities that we’re never gonna use. That’s that’s how projects has been. Value would be dependent on us for a long time. Yeah. So I did. And I have to say, I didn’t believe that it would go so quickly. So in hindsight, I should have believed and just trusted just.

[00:11:30] But. Yeah, yeah. So that’s one of the main things that you can see see on the outside that’s been bitten going on.

[00:11:39] Mm hmm. What else is up.

[00:11:43] It’s another big thing is that we are recruiting a great leader, as we call it, the CEO, CPO CEO. I don’t know which titles to use for it. I’m not a fan of titles. Supreme Commander. Yes, Supreme Commander. Is that the name of your the Lord and in Star Wars?

[00:12:02] I don’t know to go much, but do some cool.

[00:12:05] Okay. Well, what we’re going for is think of great does the Death Star.

[00:12:11] And we want to find a Darth Vader, but a nice guy who can turn the Death Star into pink and fluffy cotton.

[00:12:19] That’s.

[00:12:21] So if you’re listening wants to be a pink and fluffy Darth Vader, send another e-mail to pod cast that great outcome regardless.

[00:12:30] And that’s another thing that I’ve learned a lot about this month is, is recruitment, because I was really hoping to to hire a guy I’ve been working closely with in the past. And main reason for that was that I know he’s really, really good. Second reason was that I didn’t need to learn recruitment so I could fire someone else. And that failed for various reasons. And. I felt okay. I need to really learn recruitment because I’ve hired a lot in the past, but I’ve never learned about it. I’ve just went into it and don’t a lot of mistakes learned a lot by doing so. But a lot of mistakes. So I’ve been talking to I’ve been reaching out to various friends that have a lot more recruitment experience than I had. And I’ve sat down with each and every one of them for an hour or maybe two and really picked their brains and created mind maps of things about recruitment. And I feel. So grateful for them helping me and so fascinated of how much knowledge can be extracted by just maybe five hours, eight hours into this. So we have a good ish process now to hire someone. We have one candidate that we’ve gotten really far with and hopefully we will reach an agreement with him over the next month or so. And that’s a very big thing, is that two of the main things happen and that can cause us to get moving with a lot of a lot of projects.

[00:14:02] And it’s interesting how I know how down you were when the candidate that you wanted didn’t want I didn’t want to do this.

[00:14:10] But now when he said no, you’ve got this opportunity to learn a whole lot of things about recruitment that otherwise you wouldn’t have done. And we’re not gonna go too deep into recruitment because we have done a whole podcast on this and we’re going to do more episodes on recruitment in the future. So if you are interested in this topic, check out the last podcasts we did on recruitment. It’s gonna be renamed, but look for the word recruitment. You will find that.

[00:14:37] Think it’s episode 2? Well.

[00:14:39] Everything cool? Cool. And there will be a 2.0 version of that podcast as well. But for now, that’s huge. That means that we’re gonna be able to move forward in in many ways which mean positive things to see that unlocking for great in the future.

[00:14:58] So the main reason why we haven’t launched a website before is that I have wanted this kind of leader person to come in and be involved with those strategic decisions. Why are we doing this or that and being involved with launching a new Web sites? We don’t have to redo it all over again just because we’re waiting for this person. Now, we decided to start launching things anyway and we will. We’ve made the decision of going with word presciently for now. And that was one of decisions that originally we were holding back on. So what will happen now is that once he gets started, we will start developing the commercial product. That will be the. That the heart of great in a sentence that we’ll be able to pump out the blob’s to everything else we do, so we need that to kind of earn money to be able to fund all our projects, all our ideas and make everything else happen. So without the heart we would really struggle with, we would survive for a while, but we would struggle. So that will be his first project is to take charge and project manage the development of the commercial side of the business, which will hopefully launch first small version of it after the summer sometime. That’s the intention.

[00:16:19] That’s going to be real exciting too, because then it’s kind of feel like we’re actually moving forward. To me that it’s more like the engine of the great car and the heart would be the people, the drivers. I’m sorry for your metaphor.

[00:16:34] Yeah. If we can put an engine in there, let’s say it’s the pacemaker. Yeah. Yeah. So we’re meeting between the engine with the heart we’re meeting. But yeah, I agree with you. It’s more the engine depending on what we look at the entire project does.

[00:16:49] Do you have something more that is new about the great leader that you want to add or because I know some thinks something along with it would. Okay. Ask as well.

[00:16:59] I think that’s about it for the great leader. Yeah. If you check out the podcast episode, the the number 12, you learn a bit more about this. But other than that, we’ve been full. So we started with, okay. This objective and key results system to subgoals that Google is using. And I’ve never worked with that before and neither have anyone else in the team. So we set it up in in January and did it for the first quarter. And I would say that we managed to use it fairly well. Well, and we managed to come up with a lot of things that we failed at and didn’t do very well. Where the main one I would say was that we haven’t. We didn’t have a clear strategy or a clear purpose for the entire organization for those three months, which meant that it was hard for the individuals to align with the kind of company goal. Right. So the intention with Okay Ares is that you set the company goal and then each individual in the team gets to set their own goals and they’re all intended to align with the company goal. And we didn’t really manage to do that. So some of us work towards the company goal and some of us worked in in other directions. Mm hmm. And this, I would say, was a big shift because we followed up on the old cars in late March and we’ve been setting new ones now until mid April. And now we’ve finally got everyone working. I would say very good in the same direction. So that shift. And really looking into the cars and understanding them. I feel that that’s been probably the most valuable lesson from the first quarter of this year. Yeah.

[00:18:49] Setting clear goals, especially when it’s a remote organization where there is a lot of responsibility for the individual. So there is some awareness where we’re going.

[00:18:59] Yeah. Yeah. It’s a system that gives a lot of flexibility, but then it also demands a lot of trust and an ownership of your own goals. Mm hmm. But I like to think it’s so basically to sum up, what we’ve done then is developing the goal setting system a lot more and feeling that we’re aligning a lot more with the strategy and setting the strategy, as well as getting everyone to have a buy in in the strategy, I would say. So that’s been very important part where we didn’t succeed before him, which was one of the reasons that, okay, our systems didn’t work as well as it could have done.

[00:19:47] Got it.

[00:19:49] And may I move on? Sure. Move on. Cool. So we also made a donation from great this this month. What donation have it made?

[00:20:04] Yes. So for the first time, we did a big donation in the name of great. We’ve done various smaller things, but this is the first time that we do a bigger donation.

[00:20:18] And see how much detail we want to go into this.

[00:20:25] I can.

[00:20:27] I can share quite a lot about it.

[00:20:32] So let’s start in this direction. Yes. Yes, think about this for a second. If you wanted to give away as much money as possible to charity.

[00:20:43] What would you do then?

[00:20:47] How much money do you think you would be able to raise? So this question was something that David Goldberg, the founder of an organization called Founders Pledge, asked himself four years ago in 2015 when he started the organization Founders Pledge. And since then, they have raised 1.7 billion dollars for charity with a B with a B. The big B one. And that’s like that doesn’t happen. I’m so impressed with that. To go from zero to 1.7 billion in four years. I mean, that’s like starting a football team in the Seventh Division and winning the Champions League and that team timeframe. And it shouldn’t be possible. Is this my impression? Sorry. So I’ve asked myself, how did they do this? And one thing to to know more about this. So when you think of of charity, what are some reasons you think that people don’t give?

[00:21:56] They don’t know where the money will go. Where they don’t feel connected to the calls.

[00:22:05] Yeah, I think that’s two big ones as well. Mean, for me personally, trust has been a very big one, which is basically you don’t know where the money will will go and knowledge about what’s what’s going on. What. What is the charity? How are all of these things? Has been another main one. And these are the questions that founders pledge have really focused on to help people understand.

[00:22:33] So they teach about organizations that are the most trustworthy and where the donations will make the biggest difference. And if you imagine a world where more people donated more money to charity. Just think about this for a second, and that’s like who would you say is the most important people that they were giving them?

[00:23:03] I would say rich people or influencers.

[00:23:08] Yeah, I agree. I think rich people and people who can influence a lot of people and that could be influencers in social media. And it could also be entrepreneurs who have a big team and a lot of people around them that will see what they’re doing. And these kinds of things and founders pledge have focused on entrepreneurs. So if you educate one entrepreneur, then that’s like influencing the beat being of a beehive. If you get that bee to fly somewhere or the other bees will follow. And founders Tetch have gotten entrepreneurs to understand more about this, educated them and been good at getting them to donate money by setting up networking events and education systems. And none of these things around it. And everything that farmers pledge does is is free. But they ask for one commitment and one thing for everyone to become a member.

[00:24:10] And that’s to sign a pledge with its legal binding agreement to donate money in the future. And this is often tied to when the entrepreneur sells their company.

[00:24:25] So, for example, if they sell the company for 10 million dollars five years from now, then they will donate one million dollars, but they don’t donate anything today. So to date, they have gotten 1500 entrepreneurs to sign these kind of agreements.

[00:24:42] And that’s the total pledge value of 1.7 billion. So those 1.7 billion haven’t been donated yet, but it’s legal to be donated. It’s legal. Binding. Yeah. And out of this 1.7 billion. Three hundred and fifty seven million and that’s with an M dollars have already been been donated to charity from these pledges. So there are there many organizations focusing on on educating bee queens or entrepreneurs in this sense. But founders pledge have managed to find this angle where they get them to get them to where they inspire them to, to make a promise for the future so they can focus on the business. Today, folks are making money today, but still contribute in a bigger sense and be part of this community of other entrepreneurs.

[00:25:35] Who wants to make a difference. Mm hmm. So if it found his to raise all this money and why did we then decide on donating money to them? So we decided to donate one hundred thousand dollars to this organization. And the reason is that.

[00:25:56] Phoneys pledged doesn’t raise any money for themself. They just help other people to donate to others. They just giving away their knowledge, not asking for for anything. But we want to support them and making sure that they can pay their salaries, pay their office, pay their daily operations so that they can keep helping and keep raising these funds for others. And in that way, save our planet, cure diseases, protect animals and help people in need. All of these things. But if they can’t pay their salaries, they can’t do that. So we go in and we help them rather than than anyone else. And I believe that this is let’s say we were just giving our money away to a cause we gave our money away to to help people in need. Then that would be like giving away a potato. We can give it away once and it could be eaten once. But if we give this potato to founders pledged instead, the way I see it is that they will put this into the soil. They will water it. They will nurture it. And it will grow. And then in the future, they will be able to reap tonnes of potatoes from this one and collect them. So by donating a hundred thousand dollars to them today, that will very likely become millions of dollars in future donations and making a much, much bigger impact. So that’s the first big donation we’ve done, and you listen, if you want to read more, go to founders, pledge dot com and you can can learn more about that.

[00:27:37] That’s that’s a big thing we do. What? What do you see about this? What’s what’s the upside and downside with a donation like this?

[00:27:43] Awesome. We’ll add a link to founders pledge in the description below the upside and downside. Well, I think your potato potato metaphor said it all.

[00:27:59] And I do think this donation can have a bigger upside in donating directly to cause. I guess the downside is that it’s a bit more tricky to explain. Let’s say we were giving food to someone that is hungry. That could be summarized in one sentence. It could be summarized in one picture. Now, this took a couple of minutes to explain. So I guess it’s more challenging to understand that would be the downside.

[00:28:30] Yeah, yeah, I agree.

[00:28:32] I struggle with the team and some other day and it was clear that it was hard to connect with it. It doesn’t feel as meaningful. So like this.

[00:28:45] And and I agree, and that’s one of the biggest challenges with charity that some of the most efficient courses is. It’s very hard to get an emotional connection to. And it’s not that sexy to donate to it as well. I mean, if you’re donating to helping people in need that really suffer that you can really see. It’s it’s easier to talk about. It’s easier to make a make a good impression with it and get publicity.

[00:29:15] And this one is not and it’s face like if you donate directly to a hungry child, you give them food. But it feels like you have done that. If you donate to furnish blood, should we feel like someone else did it? So, you know, I think if you are. I think this is a great opportunity to do extra good if you’re able to set yourself aside in this equation to not do it for you.

[00:29:44] If that makes sense.

[00:29:48] Yeah, for sure. I think it’s challenging. I struggled to connect to this myself and.

[00:29:56] I believe they will make a far, far bigger change.

[00:30:02] Sure, they will accomplish a lot more with that money than if we gave it away somewhere else. But I am struggling to feel the connection to the change it’s making. It’s easy to just see less money in the bank account. Hard to understand the change that is potentially doing. And that’s put a lot of time in thinking about how to communicate this and talk about this. And I wouldn’t say that A. That I’ve managed to even do it in a way that it really.

[00:30:35] And.

[00:30:37] That it really connects with myself. Yes. It’s not hard to do and then it’s even harder, obviously, to tell it to someone.

[00:30:46] It’s tricky.

[00:30:48] But yes, that’s been one of the one of the main things going on this month. Or this couple of months tell anything to add to that?

[00:31:00] No.

[00:31:03] Now let’s move on.

[00:31:04] I’m sure that Assad’s strong nation. It feels good to get started with giving from grades.

[00:31:13] And I like it, too, and I think we’ve been talking quite a lot about this. And the I think with a brain or donating with heart like donate in the smartest way possible, that might not feel so much or donate with a heart that is donate in a way that it feels as much as possible, but it might not be making as much difference. And this is a clear donation with the brain.

[00:31:36] It’s hard to feel this. And so we did another donation. Two months ago, and that was four, I’ve been supporting an orphanage in Uganda for a couple of years and one of the girls in this orphanage got hit by a motorbike and had to have surgery and there were no money to pay for it. And the surgery was. I think it was fifteen hundred dollars, something like that. So a lot less money and.

[00:32:08] And we supported this girl with that money. She could have the surgery. Everything went well and everything. And she’s so happy. And then she sent us a picture with her holding up a paper saying, I am great on it. And just that picture alone was so much easier to connect to and feels feels so much more valuable to me personally and I imagine to the organization as well. Even though it’s a very, very small thing compared to the other the nation and will only impact one person or the people around her where this donation probably will impact. Thousands of people one way or another.

[00:32:50] Yes, it’s tricky. One of the big challenges of charity and something that we will battle a lot with.

[00:32:56] That picture paints a nice contrast.

[00:32:59] So I’m sure we’re talking more about this in future charity episodes. So do you have something more you want out on this topic now before we move on?

[00:33:08] No, we can move on.

[00:33:10] All right.

[00:33:12] So we coming towards the end of this episode. And let’s move back to some personal stuff. And for the question I want to ask is, who have inspired you this month?

[00:33:29] And why?

[00:33:35] I’m going to go with the book and I don’t remember the author’s name, so I can’t answer who. So I’m going to say the book Man of then.

[00:33:44] Great way to give credit to the book. I barely remember the name of the book. Idea. OK, so I heard.

[00:33:51] I listen to a podcast where Tim Ferriss interviewed Noah Kagan. It’s an old podcast. And they spoke about the book, The 22 Immutable Laws about Marketing. And I’ve never heard about this this book before. And in there was a blog post about this that Tim Ferris had posted that had a summary of the book. So I’ve only read the summary of the book. So it’s interesting. One of the things that he state that was stated in this summary was that people don’t give a crap about what is better. People care about what is new and what they meant with that was that if you’re launching a new project, then don’t think about how you can become better than the existing one. Think about how you can launch something completely different, but appears to be different.

[00:34:48] That appears to be different. So I think that this is valuable to anyone who wants to run a company or do anything within business. I think this is a good thing to keep in mind. I mean, imagine if if you’re starting a soda company and you’re basically going to sell water with sugar in it. And there is this teeny tiny company who’s pretty good at this. And they’re called Coca-Cola. You might have heard of them. And then there was this other teeny tiny company that wanted to sell sugared water as well. And they’re called Red Bull. But instead of them entering the soda market, they more or less created energy drinks and became the energy drink instead of becoming the soda company. And there are thousands of different examples like this where suddenly everyone cares about the new thing and not so much doing it better, trying to do something better than Coca-Cola. It’s probably gonna be a beginning. I’ve never thought about this way before. And they said that don’t think about what you can do better. Think about how you can do something new. And this completely shifted my perspective in the commercial side of great. So great we’ll build a marketing platform.

[00:36:03] Easy to say. Like think TripAdvisor for focusing. Now, that will be our commercial. It’s the engine that Emily referred to. And I’ve been doing that for 10 years and I’ve been thinking about ways to improve a lot of okay. How can we do this better than they are doing? Only thinking about improving. And I haven’t even contemplated the thought. What can we do completely differently and focus on that. So what the book says is come up with something new and own that category that you will be the first one doing that, be the first energy drink instead of another soda. So I’ve spent the last couple of weeks just thinking out completely new things we can do that no one else is doing. That might not be the best things to do. That might not make the best product, but they make the most sense from a marketing perspective and will raise the most awareness like, oh, well, we’ve seen these guys, they are doing this new thing. Instead of having seen this guys, they’re doing it a little bit better than someone else. Yeah. So that’s been a very big inspiration.

[00:37:06] That’s very interesting. And great can really reap benefits of that because we are doing a lot of things that. Aren’t you? Yeah. And the marketers, what we’re doing. So it’s very interesting.

[00:37:17] And so what they say is create the category and then market the category. Yeah. So if Red Bull is not the best example, but I’m going to stick with it because I’ve said it already. So if you’re launching Red Bull, we’re going back out on 50 years or whatever it is, don’t market the brand Red Bull, but market the category energy drink.

[00:37:38] So you become the category in a sense that drink. So you feel energized drive. That has a lot of comfort. Yeah, exactly. If you’re Tesla, then you don’t need to market. Tesla’s a brand new market. Electric cars. Yeah. Because now if if anyone thinks about electric cars they don’t think about the BMW i8 electric car. They think about the Tesla. Yeah.

[00:38:00] So if Tesla only communicates electric cars they will already got into top of mind everyone or at least more or less everyone thinks about Tesla. Want to hear about electric cars. So it’s it’s the same kind of mentality like how can we then come up with something that is fundamentally different from the other guys? We might do what the other guys are doing as well, but we’re focused on coming up with that. So it’s been a big inspiration for me and probably the biggest inspiration I’ve had from a product perspective in.

[00:38:33] In years that isn’t very interesting. I’d say lets the newness episode. This could be a whole episode we’re talking about this and how that could impact. Great.

[00:38:43] Yeah, I’m not going to give away all the newness things yet because then they might not be new when we put them out there is true. So we’ll do a newness when we launch. Yes.

[00:38:54] So I think that’s that’s been a very real inspiration for me and it’s been cool.

[00:39:01] How about you? What’s what inspired you this month?

[00:39:04] Well, yesterday I wanted to share with you. When we were talking, but I was grateful for. And I said I was grateful for the Internet because the Internet is giving so many people an opportunity to reach others. So like I said in the beginning, I’m a bit of a health nerd.

[00:39:26] So you’re a nerd in every category? I’m honored. It is not in every category. I have a few categories that I like. And in those categories, I’m a nerd. And in all other categories, I’m useless, like literally useless.

[00:39:40] And so I’m watching this guy that is doing videos about the health.

[00:39:44] And the channel is called What I’ve Learned. It’s a great channel on YouTube. I’ll link to it below and I’ll also link to your twenty two immutable truths about marketing. So they will be in the district.

[00:39:56] And I need to put so many links into this.

[00:39:58] Yes. Remember that. But they will be they will be down there somewhere. It’s ours. You we have a million. His name is Frederick. He would do all this silly Fred. We love you. Frederick Barnes for us. I so.

[00:40:15] A person that is a complete nerd can spend a ton of time putting reading science reports and putting through all of this amazing knowledge and create a good video, and then he puts it out for free for anyone to know. So I can watch a 15 minute video that someone spends 50 hours. I don’t know how much time is spent on that video and I get it for free. It’s just such a amazing opportunity to give value for a lot of people. And I’m really grateful for how that is possible.

[00:40:48] And it also makes me a little bit sad because when I think about that.

[00:40:55] I think you’re on one million between 1 billion and 2 billion people have Internet today. I think around 1 billion. And imagine all of the rest of the 6 billion people then that could have access to the Internet that could have. Imagine if everybody lived a middle income lifestyle and had opportunity to do these kind of things that they loved. Imagine in 20 years, if there are 10 billion people, no one is in extreme poverty and there are 10 billion people that can spend their time giving away value like this. Then it would be 10 people like this guy. Imagine how much good stuff would be out there. Imagine if these guys collaborated.

[00:41:36] I mean, yes. That just that idea gives me fuel for great. See how important it is to end extreme poverty, to give more people a chance. And whenever that is a poor village in Africa or disadvantaged neighborhood in the US. Imagine if everyone had that kind of opportunity. How much good how much good inspiration a quality would be out there. This is 3.2 billion internet users. I read 1 to 2 billion like 2 days ago. But thank you anyway.

[00:42:09] A lot of things that happened in the last 24 hours. Who would have known one billion more people would get it?

[00:42:14] Cool. So let’s put it this way. Imagine that if there was 10 billion people with opportunity to use their free time to follow their dreams. That would be a cool word and. Yeah, so got me inspired to do more with grades to help and extreme poverty and to give opportunities to those who are the questions, the ones who inspired you and I answered with a book and you inspire ends it with Internet, basically.

[00:42:45] What?

[00:42:46] Well, it was this guy. What I’ve learned. I don’t know his name, but it’s a YouTube channel. What I’ve learned and he made me inspired and extreme poverty.

[00:42:55] That’s a good thing to inspire as I want to. Yeah.

[00:43:00] Selfish altruism. I want better videos. Simple and straightforward. Poverty A You can learn more about fasting. Yes, egoistic interests. That’s a new brand egoistic altruism.

[00:43:17] Yeah. And just market that category. Yeah. Give because it’s good for you. Yes, I’ll buy it. I like that.

[00:43:26] All right.

[00:43:27] So if you that is listening, have any more questions about what’s going on or what’s going to happen in the future? If you have any feedback or praise about this episode.

[00:43:38] Please, please send us an e-mail to podcast. Great stuff. There’s something more to add before we wrap this up. No.

[00:43:50] I’m gonna give a high five time. I’m watching on YouTube. Yes. And you plan then. All thanks for today.

[00:43:56] Yes. Cheers.